Tools like Airtable can be used as a quick and simple CRM, helping you stay organised without the overhead of maintaining a large-scaled CRM (and possibly saving cost).
With Easyflow, you can build a Flow that syncs data with your CRM so that is always up to date.

Expand the leads and customers data in your CRM by enriching with another service. Build an Easyflow flow that pulls in your leads from Salesforce, enriches them with data from another service, and then sends the new records back into Salesforce.

Collect structured and useful data from your customers using forms and then send that data into your CRM to maximize its utility. Build a Flow that takes form submissions from the prior hour and syncs them to your CRM. Use Easyflow's native integrations with Hubspot and Salesforce, or send the form data to Airtable or even a Google Sheet.

Managing and importing lead listing into your outbound emailing tool is a manual and time consuming process. Build a Flow that cleans and normalises all of your email lists automatically. You can automate removing duplicates, cleaning bad data, normalizing the casing of names, and detecting emails that deliver to the same address.

Create tags based on what a customer purchased, where they live, how many times have purchased something, and more. Using Easyflow, creating custom tags for your customers can be fully automated.

CLV is a key business and sales health metric that is notoriously difficult to product in Excel, and can't necessarily be standardised by your ecommerce platform. Build an Easyflow Flow to calculate this key metric, and use the flexibility of the platform to tweak it to your exact needs.